The current issue of the European Journal of Risk Regulation has the proceedings of a symposium on nudging, and it contains a set of insightful papers. The introduction by the editor says it best.
The EJRR starts the new year by hosting a pioneering symposium devoted to one of the latest policy innovations that is currently experimented in the United Kingdom and the United States: the ubiquitous, yet controversial, Nudge. This idea originates from the homonymous, 2008 best-selling book published by the economist Richard Thaler and the legal scholar Cass Sunstein. By building upon the findings of behavioural research, they refute the classic economic assumption that “each of us thinks and chooses unfailingly well”1 and they advocate the need for public authorities to nudge people to make decisions that serve their own long-term interests without however removing their right to choose.
At a time in which governments are taking considerable interest in the use of nudging, we have asked some of the leading authors who have already contributed to the literature surrounding the regulatory innovations, generally referred as New Governance, to share their ideas on this appealing regulatory approach.
In his opening essay, Nudging Healthy Lifestyles, Adam Burgess provides a critical assessment of the introduction of behavioural, nudging approaches to correct lifestyle behaviours in the UK. His thought-provoking analysis triggered a lively debate that has been framed along the subsequent essays signed by On Amir and Orly Lobel, Evan Selinger and Kyle Powys White, Alberto Alemanno and Luc Bovens.
The article by Alberto Alemanno, Managing Editor of the European Journal of Risk Regulation is a fulsome account of the propriety of nudging in the case of tobacco control (recently highlighted by Roland on these pages); that nudging in this instance overcomes many of the objections that are raised in the other contributions to the symposium.
I also liked Selinger & White’s analysis of nudging in the context of Brad Allenby and Dan Sarewitz’s insight on the three levels by which we should view technological fixes (as articulated in their excellent book The Techno-Human Condition, which I have written about before). In particular, they point out the naiveté of only considering shop-floor arguments, a topic we will return to again.
Hat tip to Marleen Eijkholt for alerting me to this symposium.
Image credit: Transcapitalist