Neuromarketing podcast on All in the Mind

This past week, Phil Harris of the University of Melbourne, Shane Moon, Managing Director of Inner Truth, and I participated in a conference held at the Royal Institution of Australia on the subject of neuromarketing – I joined the group in Melbourne via skype. The event was hosted by science journalist Natasha Mitchell, and portions of the discussion can be found in this week’s episode of All in the Mind.

Link to download podcast of “Buying desires: Neuromarketing or neurohype?” from All in the Mind

Further coverage of the event on Natasha Mitchell’s blog

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